IG International introduces DIVA apples to India

Associates with Mr Apple, New Zealand’s leading global apple exporter, to bring a premium variety of apples in the country

Biting into crisp, juicy and delicious apples is an experience one wants to enjoy every day! Once again, in its bid to delight apple lovers, IG International, India’s largest fresh fruit importer has entered into an association with Mr Apple, New Zealand’s leading global apple exporter, to launch DIVA, a premium variety of apples into the Indian subcontinent.

Deliciously sweet and crunchy, the DIVA variant is naturally bright red in colour and high in flavour. Derived freshly from the idyllic apple-growing conditions of New Zealand, DIVA apples are only available for a limited season, from April to August. One of the best apples cultivated in New Zealand, the DIVA variant is handled with great care and picked from the orchards at the right moment, so that its pure taste, crispness and aroma are passed on to the customers.

Commenting on the launch, Mr Tarun Arora, Director – IG International Pvt. Ltd, said, “Apples are highly sought-after in India for their abundant health benefits and juicy and crunchy wonders. The introduction of premium and fresh DIVA apples will help us meet the growing demand of exotic fruits in India, and at the same time resonates well with the Indian consumers who have developed distinct tastes and preferences for fruits. We are happy to include one more variety of exotic apples on our list through our association with Mr Apple.”

Commenting on the Diva Brand, Mr. Ben McLeod, Retail Sales Manager at Mr Apple said, “The best thing about DIVA apples is that they are grown on orchards that have access to cool ocean breezes, high-quality soil and an abundance of summer sunshine hours; all of this complements the freshness of the dishes they are added into! We are extremely confident that this sweeter-tasting apple is sure to win the hearts of many in the Indian market. Along with IG’s vast distribution network and leadership position, we are looking forward to taking off this association to greater heights.”

Produced in the best soil and climatic conditions of New Zealand, DIVA apples are sweeter tasting than the other varieties of apple in the country. The launch of the aromatic and tasty DIVA apples in India is sure to leave people wanting more of the delicious fruit with every bite.