Ravinder Varma’s Debut Business & Marketing Book ‘118 Brands Around Me!’ Launched

With a strong background in Advertising and Marketing, Ravinder Varma is an Assistant Professor, Writer, Short-film Maker, Consultant, Creative Designer, and a Marketer. He is the Brand Manager at Naturell India Pvt. Ltd. (Naturell Inc. California, USA) heading the Marketing Department at PAN India level. He recently launched his first Business & Marketing book, ‘118 Brands Around Me!’, at CMO Asia, which took place at Taj Land Ends, Bandra, Mumbai. The book is intended to encourage high level of knowledge exchange through Leadership and Networking among senior CMOs and brand decision makers across industry segments.

The‘CMO Asia, World Federation of Marketing – The Greatest Marketing Influencers Award’ ceremony that took place on 15^th February 2018, provided a perfect setting for the release of Ravinder’s book. "Such events give you a platform to kick-start your career as a writer. Plus, it's such a great initiative, I just had to be a part of it," he gushed. The event also saw the budding writer talk about his journey of writing this book.

Before writing this book, Ravinder grabbed his mobile camera and started clicking pictures of the brands in his house. Starting from one, two, three… he finally stopped at 118. There were indeed 118 brands around him at that time! This led the title of the book, ‘118 Brands Around Me!’. With a consistent dose of humor, the book is all about, as he says, “Marketing, marketing and marketing”! Through it, the writer has shared his in-depth knowledge on marketing in a fun and easy way.  

A groundbreaking and thought-provoking book on business, branding, marketing and

advertising, it’s hard to believe that this is Ravinder’s first attempt as a writer.  With this book, he tries to go beyond the traditional 4Ps & 7Ps, setting the framework of his mantra, the 5Bs – “Customers Believe and Buy a Brand to get expected Benefits, thereby resulting in profitable Business for the brand”. Every chapter of his book defines the said framework and supports it with several examples and case-studies from the Indian Market.

Ravinder explained how this book could be an infotaining experience for anyone reading it. He said “‘118 Brands Around Me!’ is a crisp book on marketing and branding written in a simple story style, without giving any gyaan or using any technical jargons. It’s a fun and interesting read that gives relatable examples to help you understand the power of marketing. The book makes you realize how several brands have invested crores of rupees to become a part of your life.”

The book looks at sharing multiple ideas, thoughts, frameworks, examples, and situations that a marketer or a non-marketer can learn, unlearn, or relearn.

 ‘118 Brand Around Me!’ by Ravinder Varma is currently available in digital format (Kindle) on Amazon.

Available on Amazon: http://amzn.to/2EBrvNq